How to promote a single with a lyric video
A streaming link is hard to share in an interesting way. A lyric video gives people something to watch, and gives you something to post. It will not promote itself, so here is a simple way to use it.
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Text description of this video
A lyric video in three colourful worlds: a rainbow sky with clouds, a purple sunset over waves, and a burst of blue and teal rays. The words appear with the singing in large letters, and on the peak words the letters gather out of small particles. Small drawings sit beside the words they belong to: keys, a flower pot, a cat, a peach, shoes. An equalizer moves along the bottom edge. The song's audio plays with the video.
Before release day
- Finish the video early, so you are not rendering on the night before.
- Pick the style and proof every word while there is still time for your 2 free word fixes.
- Write the video title and description in advance, with the song name, your artist name and where to stream it.
On release day
- Publish the video on your YouTube channel and pin it where you can.
- Put the link in your bio, your newsletter and your website.
- Tell people what the song is about. A line of the lyrics is often a better post than a plain announcement.
After release day
- Keep using the video: embed it on your site or on your press page.
- Play it on a screen at a show, so the audience can follow the words.
- Add it to a YouTube playlist with your other songs, so one video leads to the next.
Be realistic
A lyric video is a good way to show a song, but no video guarantees plays. Treat it as the piece that your other promotion points to.
Making the video
Upload the finished song, paste the lyrics, and pick one of 28 styles. Watch the free preview, then pay $29 to get the full song in 1080p. It comes as one 16:9 widescreen file, ready for YouTube.
Questions
Will a lyric video get me more streams?
We cannot promise that, and nobody honest can. It gives you something to share and gives listeners the words.
When should I publish it?
Many artists publish on release day. The guide on timing goes through the options.
Can I use the video in ads?
The paid file is yours to publish for your own song. Check the rules of any platform you advertise on, and read our terms.
See also: YouTube lyric video maker | How to make a lyric video | Lyric video sizes and formats | Lyric video for release day | When to release a lyric video | Lyric video for independent artists | Guides | Samples | Pricing | How it works | Lyriclip